understand this fact

PR and other guerrilla methods of promotionWhen the goal — not a direct increase of sales and increase of brand awareness, it is possible to go a roundabout way. It comes to events to PR. They can be custom-made articles for publications, informational resources, promotional offers, and promotion in the blogosphere and other small for the volume of the audience channels. This method can work effectively in the later stages of the campaign, if correctly used.

Analytics and measures to increase conversions

This tool is aimed at boosting sales by increasing the impact of the current audience of the site — increase the percentage of conversion to its clients.

The best method of promoting the Formulation of common goals Continue reading

How to promote website on their own.Today, in the age of automatic services promotion (purchase links), there is no need to turn to third-party SEO company and give your website to outsource, in terms of promotion. Spend a little time learning how to do it yourself and you will save a lot of money.

I have been promoting websites since 2005, started from their sites, then undertook a client, 2 years working in a SEO company, then left and continued to work for yourself. At the moment we give priority to own projects and portals. Because over the years I moved into the TOP10 of dozens of websites, I decided to share my experience.

The SEO market has actually changed very much over the last 5-7 years. If earlier companies engaged in the promotion of sites (SEO), hired in the state of the link-managers who sat stupidly exchanging links with other sites, today the need in such works have disappeared, thanks to the evolution of search algorithms (search engines are much less aware of mutual links). And today, instead of sharing links they buy. Buy at so-called link exchanges. Continue reading

How to order website promotion?The goal of search engine promotion of web sites

Here you can order professional promotion of personal, corporate websites, small website and a number of other services related to the conduct of any business on the Internet. We listen to the wishes of each client, taking into account the challenges before him and, accordingly, the formed complex search engine optimization strategy it resource. Goals may be quite different from simply increasing attendance to significant sales growth . Ordering the promotion of their websites with us, you can be sure that the objectives will be achieved at all costs. Continue reading

Selection of semantic kernel.First of all, you need to pick key phrases on which you will advance. To do this go to the service from Yandex http://wordstat.yandex.ru/. Choose your region and enter any phrase associated with your business, for example, “doors”:

We can see, the service showed all the phrases that are associated with dialed, and which users are requesting. The figures are the number of impressions i.e. how many times the user thought advertising in Internet search page, when he got this phrase. Ie man took the phrase – it’s one show, moved to the second page of SERPs for this phrase is the second show. Thus, one user may have multiple impressions. What does it mean? This means that this number may be divided by 3, because we are interested in requests, not impressions. In any case, if you did not understand what I mean, look at these figures and be guided by them, they give a General picture of the popularity of the phrase. If it is popular, you can take in advance. Continue reading

Complex website promotion in search enginesSEO-optimization in the form in which it was positioned prior to the present time, loses its relevance. This is because job search engines are continually improved. Day by day algorithms for selecting sites become more sophisticated. Therefore, a single universal recipe for the successful promotion of sites on the Internet simply can not exist. And any unequivocal guarantees in this matter are often empty promises. Continue reading