Where lost customersThe success of search engine promotion, contextual advertising depends not only on the parameters of the advertising campaign, but also on the level of work with clients. To understand why advertising does not bring the expected returns, the analysis should include at least basic performance. Conversion rate (CR) Consider the evaluation of the conversion rate on the example of a company that sells services promoted through the website. The selling process can be divided into three phases: treatment (call or filled out on the application site); commercial offer; purchase. The conversion rate is calculated for all three stages. CR requests — the percentage of website visitors who have committed the target action (call, sending feedback forms) to the total number of visitors. CR commercial proposals is the ratio of the number of customers … 

Responsive design, or how to increase readership by 50 %

The adaptability of the site — its ability to display correctly on screens of phones, tablets and computers. Here are the numbers from recent studies confirming that for online business company website needs to be adaptive. The growth of mobile traffic There are many low-cost smartphones and the mobile Internet became available, which entails an increase in mobile traffic. 57 % of Moscow’s population and 49 % of region population use phones and tablets to access the network. These data are presented in the report of TNS WEB INDEX for December 2014. In November 2014, according to statistics LiveInternet, the number of users reached the Internet from mobile devices exceeded the number of network-connected desktop computers …

SEO today: why content is not working?

Blog marketing company MOZ has another video of a weekly column, Whiteboard Friday from Rand Fishkin. In it he expressed his disagreement with the idea that technical SEO is gone. The reason for the discussion was a sensational article Jason Demera “Why modern SEO requires almost no technical skills”, which gathered a lot of likes and reposts in social networks. According to Fishkina, the main idea of the article is fundamentally wrong. He confirms the words of Demera that to be a developer for an SEO specialist is not necessary, but insists that a knowledge of HTML and CSS obviously help in the work. To get special education for this is not necessary: all that is needed to optimizer, there are …

The quality of search in 2014 — early 2015

The company “Ashmanov and partners” presented a report on the quality of search in Russian-speaking segment of the Internet in 2014 — the first quarter of 2015, Data analyzers project AnalyzeThis automatically engines evaluate and continually updated since 2007. According to the developer, the project AnalyzeThis is “the only independent test of the quality of searching in the Runet.” We are interested in some of the findings of this study. Decreased the quality of search sites peripheral Peripheral name a little resources, which often belong to the regions of Russia. In search of regional sites visible negative trend: in 2013, Yandex found 90 % of sites, in 2014 only 80 %. The same value show and other search engines. When ranking sites …