Monthly Archives: November 2014
Speaking about an integrated strategy of promotion of the Internet project, we must consider the following:
The definition of promotion methods and their sequence.
Features of application of each method of promotion for different subjects, the definition of budget.
What are the goals for each method of promotion should be reached at specific dates (milestones).
Let’s analyze the first paragraph. Unless the competent strategy of promotion of a site can be one-sided? No. It should be comprehensive, use several different promotion tools, applying them correctly.
Simply put, when you start the process of promoting the website, the main task — to determine methods of promotion and to correctly distribute the budget between them. To make this choice correctly, you are only setting the goals of an advertising campaign at this stage, and knowing by what means these goals can be achieved in the most optimal way. Continue reading