Monthly Archives: August 2014

Where lost customersThe success of search engine promotion, contextual advertising depends not only on the parameters of the advertising campaign, but also on the level of work with clients. To understand why advertising does not bring the expected returns, the analysis should include at least basic performance. Conversion rate (CR) Consider the evaluation of the conversion rate on the example of a company that sells services promoted through the website. The selling process can be divided into three phases: treatment (call or filled out on the application site); commercial offer; purchase. The conversion rate is calculated for all three stages. CR requests — the percentage of website visitors who have committed the target action (call, sending feedback forms) to the total number of visitors. CR commercial proposals is the ratio of the number of customers …  Continue reading