Monthly Archives: February 2013

Selection of semantic kernel.First of all, you need to pick key phrases on which you will advance. To do this go to the service from Yandex http://wordstat.yandex.ru/. Choose your region and enter any phrase associated with your business, for example, “doors”:

We can see, the service showed all the phrases that are associated with dialed, and which users are requesting. The figures are the number of impressions i.e. how many times the user thought advertising in Internet search page, when he got this phrase. Ie man took the phrase – it’s one show, moved to the second page of SERPs for this phrase is the second show. Thus, one user may have multiple impressions. What does it mean? This means that this number may be divided by 3, because we are interested in requests, not impressions. In any case, if you did not understand what I mean, look at these figures and be guided by them, they give a General picture of the popularity of the phrase. If it is popular, you can take in advance. Continue reading